ARF does not trade, share, or sell a donor’s personal information with anyone else, nor send donor mailings on behalf of other organizations. This policy is applicable for all online and offline communications, including website, email, mail, physical addresses and phone numbers.
Children should always receive permission from their parents before sending any information about themselves (such as their names, email addresses, and phone numbers) over the Internet, to ARF or to anyone else.
Types of Information Collected by ARF
The information ARF gathers falls into two categories: (1) information (for example, name and address) voluntarily supplied when registering or initiating transactions, and (2) information gathered on usage patterns and preferences as visitors navigate through this site, including downloaded forms, or reading online newsletters. In some cases, it’s an ARF agent or affiliate which collects the information on ARF’s behalf. Third party providers featured on, or linked to by ARF’s site, such as vendors of products and services offered through ARF’s site, may be gathering the same or different kinds of information.
To make use of certain features on ARF’s site (such as to receive email newsletters) visitors need to register and provide certain information as part of the registration process. The information supplied will help offer more personalized features, tailor ARF’s site to users’ interests, and provide new and innovative content.
The more information provided, the more value can be offered. Supplying information is entirely voluntary. However, should the information not be provided, ARF may be unable to provide services made available to other site visitors. For example, unless an email address is provided, ARF is unable to send its email newsletter.
All financial information provided to ARF is transmitted using SSL (Secure Socket Layer) encryption. SSL is a proven coding system that lets your browser automatically encrypt, or scramble, data before you send it to us. We also protect account information by placing it on a secure portion of our site that is only accessible by certain qualified employees of ARF. Unfortunately, however, no data transmission over the Internet is 100% secure. While we strive to protect your information, we cannot ensure or warrant the security of such.
Contests and Other Promotions
From time to time, contests or other promotional offers are made on ARF’s site. To enter an online promotion, certain information will need to be provided (such as name, address, telephone number and email address) so winners may be contacted. ARF may share this information with the co-sponsor of the promotion (the identification of the co-sponsor will be provided in the official promotion rules). Should visitors be unwilling to provide this information for registration purposes, it is suggested that visitors not enter ARF’s contests or sweepstakes.
To help make ARF’s sites more responsive to the needs of its visitors, ARF uses a standard feature of browser software, called a “cookie,” to assign each visitor a unique, random number that resides on their computer. The cookie doesn’t actually identify the visitor, just the computer a visitor uses to access ARF’s site. Unless a visitor voluntarily identifies themselves (through registration, for example), ARF won’t know their identity, even if a cookie is assigned to the visitor’s computer. The only personal information a cookie can contain is information provided by the visitor. A cookie can’t read unrelated data off a hard drive.
Other Methods of Collecting Information
ARF’s web pages may contain electronic images (called “single-pixel GIFs” or “web beacons”) that allow ARF and its vendors to count users who’ve visited particular pages or to access certain cookies. ARF may use these tools and other technologies to recognize which pages users visit, and which links they use. These features may also be included in ARF’s email newsletters in order for ARF to learn which messages have been opened and acted upon. ARF may also be able to verify online purchases from ARF’s site or from third party sites which have agreed to share such information.
Browser Level Information and IP Addresses
ARF’s web servers may automatically collect limited information about visitors’ computer configuration when visiting ARF’s site, including the type of browser software used, operating system running, resolution of computer monitor, website which referred the visitor, and IP address. IP address is a numerical address which is used by computers connected to the Internet to identify the computer so data (such as the web pages viewed) can be transmitted. ARF may also use IP address information for systems administration and troubleshooting purposes (an IP address does not identify the user). ARF may use this information to deliver its web pages upon request to visitors, to tailor the ARF site to the interests of its users, and to measure traffic within the site.
Without permission, ARF will not share the personally-identifiable information provided by visitors when registering on its site with other organizations, sponsors or advertisers. ARF may, however, take the information provided and aggregate it with data from all others using this site and associated services. Then ARF will use the pool of information to inform donors/sponsors about ARF’s audience without identifying visitors personally.
Vendors and Service Providers
Much of the information ARF collects is in the form of aggregated statistics, such as the traffic visits from various pages within ARF’s sites, and the habits and preferences of ARF’s audience. Such aggregated information does not include any information which would identify visitors personally. ARF may use such aggregated information and disclose it to third parties as needed.
Sites to Which ARF Links
ARF may occasionally release information about its visitors when release is appropriate to comply with law or to protect the rights, property or safety of visitors to the ARF site, the public, customers, or ARF and its employees, agents, partners and affiliates. If ARF were to merge with another entity or otherwise reorganize, information on its visitors would be transferred to the reorganized entity.
ARF may offer visitors the opportunity to subscribe to email newsletters on various topics ARF believes are of interest to its visitors. If a visitor has opted to receive a particular newsletter, the visitors can always unsubscribe later by sending an email to [email protected] or by clicking on the unsubscribe link at the bottom of the newsletter.
If a visitor provides ARF with their email address, from time to time ARF may send emails about ARF, information, services, and special offers which ARF believes may be of interest to the visitor. Though ARF hopes visitors will find the promotional emails helpful, if the visitor decides they no longer wish to receive emails, an email should be sent to [email protected] or by clicking on the unsubscribe link at the bottom of the email. Of course, visitors may change their preferences at any time.
Changes to this Policy
People Rescuing Animals … Animals Rescuing People®